Reading Writing Responding

Image by Amy Burvall http://tmblr.co/Zb8aBo19NdENy I recently got involved in a conversation about the best use of social media, in particular Twitter, to engage and gain traction with a wider audience. Often people are simply told to collectively tweet at a certain time and that will be enough to get something to trend, but really is that enough? For it is one thing to sign up to Twitter and put out a few tweets, but it is another thing to gain interest in your cause online. Fine you could simply write the same tweet hundreds of times and you might get something literally trending, however traction in my view is much more complicated than simply getting something trending. For who is watching? How are they actually responding? And most importantly, how will they respond if you use the same strategy again and again? The reality is that there is a fine line between engaging and disengaging someone online (and offline for that matter too). Many people seem to think t...